Help out-of-towners to experience the city through a local lens, so that they learn more about the culture.
Help users with busy schedules to easily locate events, so that they can efficiently organize their schedule to attending events based on direction of their route of travel.
Allow users to communicate their personal interested so that they get relevant suggestions to what they would like to see.
Communicate imagery and graphics to users to help in gauging their interest in an event before attending.